The ‘McArt’ exhibition has an aim, and that aim is to make you re-think the most obvious aspects of your life. Consumption.
Upon first entering the gallery, it was clear there was a strong unified message within the pieces around the room – ranging from wax/fat covered skin-like ornaments to McDonald’s fry cushions (providing physical comfort, much like the actual fries would) to mixed media prints & satirical triptychs.
The glimpses of the iconic red and yellow caught my eye and briefly connected the works together.
The ongoing interaction between the works and the audience present was interesting to see and note. Ironically , but perhaps intentionally , the viewers became a part of the viewing & the process consumption which was the main drive behind the creation of the works.
The video pieces were visualising how it felt to be a part of mindless consumer culture, part of the noise, without being perhaps fully aware or mentally attentive to the actions we undertake to receive this acceptance.
Undeniably some concentration and deeper thought was required to begin understanding the motifs and content of some pieces but it was gripping nevertheless. Thoughts were provoked. Questions were asked. The link in between perhaps not as obvious as first assumed.
The type of art presented fluctuated between quickly made – consequently meant to be quickly consumed, and more detailed pieces which required a more questioning approach.
The cycle of consumer culture became clear after going around the gallery twice the viewers of the work participated in consuming their message and containing the cycle. Mindless. Repetitive. Without realising, we are all part of it.
The work is powerful. Go and see for yourself. Lay in those fries, ponder the sculptures, look and decide for yourself. Give into the effect of McDonaldization.
‘McArt’ runs until Friday 13th October, and was curated by Marius Samavičius.
Words / Natalia Podpora
Photographs / Kate Wolstenholme