This was a collaborative project with Ben Borst, Will Durant and Harry Kitchin for an international competition brief set by DesignPreis Halle called ‘Time’.

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We’re always chasing time, the more you age the faster it feels time is passing by. We created an installation that visualises the perception that time passes faster the more you age.

“It’s strange how in childhood it feels like tomorrow won’t come until the end of forever, but in adulthood it feels like the end of forever could come tomorrow” – Richelle E. Goodrichscrewing-wood-3redUsing this quote as inspiration, we constructed an installation consisting of three 12mm plywood boards that explored how our perception of time speeds up as we grow older. Using liquids with different viscosity to visualise each age group in life: honey for childhood, PVA glue for adolescence and water for adulthood–all mixed with black ink. These were then poured through a maze and the speed at which they flowed communicated how each age group perceives time. The black liquids acted as a visual metaphor for the flow of time.img_2027redThe installation was shot and then edited into a short film.

The aim of the project was to create awareness about how fast time is flowing. As one get’s older and adapts to a busier lifestyle, time flows by much quicker. We should appreciate the good ol’ days of childhood where we had no responsibilities and how time used to flow by a lot slower because of this. We shouldn’t dwell on the past. It’s not a bad thing that time is flowing a lot quicker now that we’re living busier lifestyles, we just need to be aware of the speed of time.

Luke Brown // www.lukebrowndesign.com
Instagram // lukebrrown

Harry Kitchin // www.harykitchin.com
Instagram // harrykitchin

Ben Borst // www.benborstdesign.com
Instagram // ben_borst_design

Will Durant // www.willdurant.co.uk