Alex // This project explores the idea of truth and lies, and takes inspiration from music artist Macklemore’s ‘Drug Dealer’ lyrics:

‘My drug dealer was a doctor, doctor
Had the plug from Big Pharma, Pharma
He said that he would heal me, heal me
But he only gave me problems, problems
My drug dealer was a doctor, doctor
Had the plug from Big Pharma, Pharma
I think he trying to kill me, kill me
He tried to kill me for a dollar, dollar’

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Initially working with the idea of scale, exploration into the music scale and music notation was undertaken. From such research, I came across the symbol for crescendo/decrescendo. Graphically stylising and softening this symbol, I produced my own typeface consisting only of the first seven letters of the alphabet: ABCDEFG. The sole purpose of only producing these seven letters was to fit in with functionality: each letter represents a different note on the music scale and, collectively, these notes act as a basis for all music notes.

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As previously mentioned, Macklemore’s ‘Drug Dealer’ plays on the idea of truth and lies in the pharmaceutical industry, expressing that doctors are drug dealers. It was for this reason that I decided to visually re-produce Macklemore’s ‘Drug Dealer’ chorus, however, using only the seven letters within my music typeface; whenever any letter from A-G appeared within the chorus, it was replaced with the same letter from the music typeface. Letters which did not have an alternative within the music typeface (letters H-Z) were replaced with solid black dots.

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This is a loose publication consisting of eight A4 unbound pages, allowing for a multi-functional publication – each page represents the eight lines from the ‘Drug Dealer’ chorus. The main idea is that these pages can be mixed around and played on any musical instrument; each different page order will create a different musical tune. The dots represent rests in the music. Although this is an A4 publication, these pages can also be used as individual posters, or as a series of posters (on a larger scale). This typographic system could also be altered and developed into a new official visual, musical language.

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