Will Ablett a 3rd Year Commercial Photography Student. Our very own executive editor has submitted his own work, his final project on his last year with us.

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After the release of the book 50 Shades of Grey in 2012, the online sex toy retailer Lovehoney experienced a sales surge of up to 235% from people snapping up everything from butt plugs to ball gags.

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Although popular culture has been gradually changing the public’s attitudes to sex toys over the last 15-20 years, the 50 Shades of Grey series gave people permission to do something different – it was acceptable to read in on the bus or in a cafe.

Will Ablett (4) Will Ablett (1)

This series, my Major Project, shows the possibilities for what happens to these sex toys once they make it into peoples homes; do you keep your vibrator in your bathroom cabinet, or your ball gag with your ties, or is a cactus shelf the best place for a butt plug?

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I have sought to normalise sex toys, break the taboo that they should be hidden or put away in a bottom drawer, and by placing them in various domestic environments, I want people to see that it’s perfectly acceptable to use a cock ring if you run out of napkin rings.

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To see more of Will’s work:
Website: willablett.com
Portfolio: willablett.com/portfolio.html
Facebook: facebook.com/willablettphotography
Twitter: @willablett
Instagram: @willablett
LinkedIn: uk.linkedin.com/in/willablett