Singto Gauvin is a 3rd Year Photography student.

The Thai phrase for ‘I don’t understand’, is ไมเ่ขา้ใจ (pronounced:mai kao jai).
When fragmented into individual words, the phrase literally translates to ‘doesn’t go into heart.’
Doesn’t Go Into Heart is a compilation of photographs drawn from an ever expanding archive by Singto Gauvain. The images range from everyday snapshots to meticulously staged homages. The arrangement of the photographs uses signs and symbols ambiguously.
The consequence of Gauvain’s frustration in attempting to accurately communicate concepts has resulted in this body of work.
His approach to organised aesthetics parallels Cotton and Bare’s conclusion (Post-Photography, Objectiv #10) of information failure in contemporary photographic practice.

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Doesn’t Go Into Heart is a book by Singto Gauvain published under his publishing platform,  ‘the button, press.’ The publication opens with a short story about a sceptical young girl attending school in a new country, this sets the stage for the ideas that this book explores. The first image is paired with text from Bjarne Bare in conversation with Charlotte Cotton the crux of which is in this quote:
“I do have the constant feeling that although photography has evolved technically, as well as becoming increasing available, the intellectual level hasn’t followed suit. We’re still in a situation where a direct message translates better to the audience than a more complex photograph containing several layers of dialogue.”

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As in the Artist’s statement, the intention of this book is to bring attention to information failure, not only in  photographic but contemporary artist practice. Whatever the artist’s medium, it may not be the most efficient method to communicate an idea. Hence the publication. The book is made up of ambiguous, disjointed and misaligned images that could only possibly be read by the author of the everyday photographs. Nonetheless, it exists and more importantly without context.
The Button Press will be holding a launch for Doesn’t Go Into Heart on the 29th of June at Buffallo where it as well as other publications and print will be available.
Arist Site: singtogauvain.com

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